Laurene Cihosky
Laurene Cihosky is Senior Vice-President, Direct Marketing, Advertising & Publishing Business.
As the leader of Canada Post’s fastest growing line of business, Laurene Cihosky champions the enduring power of direct mail as a business-builder for marketers in Canada.
Laurene is a career direct marketer, with 20 years of hands-on experience helping marketers acquire and retain customers, build CRM methodologies and determine their channel choices. She has held executive roles in Canada’s best-in-class direct marketing advertising agencies Blitz Direct, Data & Promotion, MacLaren McCann Direct and Vickers & Benson Direct, where she developed industry-leading programs for marketers like Bell Canada, Bank of Montreal, General Motors of Canada, Rogers (Cantel) and Shoppers Drug Mart.
At Canada Post, Laurene has P&L responsibility with a mandate to grow the use of direct mail by demonstrating the value of direct marketing to organizations of all sizes, improving the results marketers achieve when using direct mail, making direct mail easier to use and working with industry partners to offer broader direct marketing services. To fulfill these goals, she has built a team of exceptional direct marketing practitioners from both marketing organizations and ad agencies. In 2008, they will focus on facilitating more creative flexibility for direct mail, developing new products and services to support acquisition marketing and encouraging best practices in mailing “green”.
Laurene is an in-demand speaker and advocate for direct marketing and direct mail. She is the 2007 recipient of the Direct Marketer of the Year Award from the Direct Marketing Association of Toronto. Since 1974, this award has recognized individuals who have made a significant contribution to the direct marketing industry.
Laurene holds a Commerce degree from the University of Toronto, with a Major in Economics and a Minor in Statistics, and is the proud mother of two.
